Some may remember Jerry Della Famina, who became something of a celebrity when he and his and his cohorts turned Madison Avenue topsy-turvy in the 1960’s and 70’s and he authored the bestselling book “From those Wonderful Folks who gave you Pearl Harbor.” René is this generation’s advocate of creative thinking in marketing and advertising, and a well-versed advisor to the world’s top companies of how to make the most of the tools that are now available. One of these, of course, is the Internet, but most importantly is the “Big E,” – energy, which if encouraged in a company’s marketing people, will infuse their ideas and campaigns. Rene is also a great believer in women in business and important positions: “If you present something to a man, they will talk about it,” he asserts, “if you ask a woman, they will DO.” In his opinion, “(Wo)men make the world! - and ICT,” (information and communication technology.)
It’s a wonderfully stimulating and entertaining presentation and it is his hope, stimulating you to more originality in the marketing tactics. René is described as a “Brand Booster, Brain Agent and Trend Teller,” Ted Turner of CNN says of him “even more significantly, all of them call him "Visionary"!
Boender is a great believer in the use of humor to market one’s product, and taking advantage of today’s tools, such as Youtube, both of which are available to any marketing manager at little or no cost. It will be presentation packed with superlative ideas and information!
Moreover, Rene advises those wishing to succeed in a highly competitive global market filled with “me too’s” or imitators, they consider these following factors of “today’s reality” and “keys to success.”
1) The digital lifestyle is rewriting the rules of marketing
2) Time compression is changing the evaluation of mankind (people are becoming increasingly “cash rich” but “time poor”)
3) Generation X-tasy is fostering an extravagant mindset
4) Unwired is recasting the mobile phone as the “appliance” of the future
5) Voyeurgasm (no, that is not a misspelling-ed) is reshaping future media
The last original “Boenderism” signifying that one must present a multimedia marketing experience to your audience that stimulates and satisfies their perception and intellect. “You have to create a story,” he asserts, “You have to inspire your audience.” Keeping these points in mind, and also the idea of letting your marketing department have fun, encourage them to exercise their creatively, and not constrain them with constant reminders of keeping to budget. “The problem is not to get new innovative thoughts into your mind -but to get the old ones out! Remarkable visions and genuine insights are always met with resistance; forces for mediocrity will align to stop you! Persist! Don’t give up, go for it!”