Lars have more than twenty years of experience in entrepreneurship, basic business in the real estate industry, he have established more than 10 real estate companies over the years companies like Scandinavian Property Assets AB and Evox Investments AB he also pioneered in video on demand on internet 1999 and established V2H as one of the worlds first real VOD companies, and many more ventures.

Lars is recently best know for together with Bernhard Ecclestone trying to acquire the Swedish car manufacturer Saab Automobile AB.