Cathy is a 25 year magazine and marketing veteran of luxury titles including The New Yorker, Vanity Fair, Mirabella and Allure. She started Cathy Kruchko & Company,a strategic marketing consulting firm in 1997 to offer marketing support to entrepreneurial endeavors in the luxury sector. A primary client was the seminal London-based design publication, Wallpaper*, which she introduced to the US market in 1997. Cathy was solely responsible for bringing Wallpaper*’s US magazine revenue from 0 to 2.7 million USD within 2 years. Cathy has worked with both magazine and advertising clients on strategic direction and event management. Cathy's US and international clients have included Monocle Magazine, Mercedes Benz, Showtime, Metropolitan Home, André Balazs Properties, Russia! Magazine and Mir Magazine (Moscow).

Her personal entrepreneurial dream is to develop a cutting edge preventive wellness spa tailored to the luxury customer she has come to know so well in her professional experience.