Mike Ferrier is one of only a handful of truly International Marketers. He speaks 5 languages, has lived in 12 countries, and done business in over 100 more.

Alongside another dozen dedicated directors, he built up the largest advertising agency the world has ever seen, with an international growth rate on average roughly double its nearest rivals.

Personally he has opened or founded offices in Zurich, Copenhagen, Quito, Vancouver, Santo Domingo, Vancouver, Monte Carlo, Beijing, Moscow, Budapest, Warsaw, Nurnberg, Dusseldorf, Jakarta and Dublin.

And been responsible for merging or acquiring many advertising companies all over the globe.

He has regularly advised the worlds most prestigious companies on Marketing, Advertising, Promotion and Global Product Launching.

Amongst these companies were: * The world’s largest Automotive company (at the time !), General Motors. * The world’s largest Soft drinks company, Coca Cola. * The world’s two largest food companies, Unilever and Nestle. * The world’s largest oil company, Exxon. * The world’s largest cosmetic company, L’Oreal. * The world’s best selling power tool marketer, Black and Decker. * The world’s largest shaving company, Gillette. * The world’s best selling aperitif, Martini. * The world’s largest Jeans maker, Levis. * The world’s largest package delivery system, UPS.

Plus advising literally hundreds of well established national brands in scores of countries.

Mike Ferrier has won every accolade his company bestows on its senior staff, including the most prestigious award of all (The Healey Award), for doubling the turnover and quadrupling the profit of Central America at a time of wars, civil strife and economic collapse.

And the H.K. McCann Award twice for opening up networks in the Middle East and Communist East Europe, long before any other Western Agency chain ventured in these areas.

He has been key-note speaker at many international and national advertising and marketing congresses. The subject he is most often asked to address is ‘Advertising in a Recession’, having make a study of the possibilities hard times present the courageous marketer.

Amongst some of the more famous trans-national campaigns he has been associated with are: “Put a Tiger in your Tank” (Esso-Exxon). “The Real Thing” (Coca Cola). “Because you are worth it” (L’Oreal). “Any time, any place, anywhere” (Martini)