>From an early age, Macha was quickly recognized for her innovative fashion sense. She used the knowledge she acquired whilst attending H.E.C Lausanne doing a BA in Economics & Management and successfully graduating in Design at the Marangoni Institute in Milan to develop her creativity and start her own business thus fulfilling her childhood dream of working in the fashion industry.
In November 2009, aged just 21, Macha launched Omnitrade Fashion in her hometown of Geneva.
Omnitrade Fashion is a distribution agency specialized in premium fashion brands that have strong product fundamentals, attractive branding and media-tic leverage where retailers can source major product segments.
Currently distributing nine brands across central Europe, Macha chooses the brands she believes have a positive vibe and allow people to feel good about themselves, may it be through ironic contradictions, social experiment or plain fashion forward clothing & accessories.
On her occasional free time Macha enjoys skiing and spending quality time with her two french bulldogs.
http://www.omnitrade-fashion.com/